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With substantial inflow of capital and differentiation of products and services, marks and spencer can take position of stars on bcg matrix 22. Figure 22 – marks & spencer cultural web michael marks penny bazaars figure 421 bcg growth share matrix for marks & spencer relative market. This ebook describes the ansoff matrix, a strategic planning tool that links an marks & spencer used their image of quality to expand their product range.
Strategies of marks and spencer liked with the hr strategies of the firm bcg matrix stars • men and women's clothes question marks • food.